The Beer That Made Class Warfare (and Illegal Immigration) Famous
By Michael Carl
31 July 2007

“Look at the prices they got in here. Eight dollars for a candy bar, eleven dollars for a can of tuna? It’s prices like these that keep people from living the high life.”

“Excuse me sir, where’s your beer section,” the chunky Miller Beer delivery driver asks a clerk. The man and his crew go on to the beer aisle and remove Miller Beer from the refrigerator cabinets.  As the delivery truck wheels away, the man trails off, “You lost your right to sell Miller Beer for what you did.”

Another spot features the same delivery crew arriving at a posh restaurant. The delivery man begins, “Someone’s about to lose their selling Miller High Life privileges…”

“A hamburger for 11.50, are you for real? Step aside mon amis.”  The man on a mission continues to the refrigerator and again removes the Miller Beer.  The Miller web site says, “Unfortunately, there are some folks out there that are depriving people of the right to live the high life…”

Advertising has always attempted to create a demand for a product. The attempt to create demand requires the ad moguls to equate our quality of life with the number of things we own, the clothes we wear or the beverages we drink. To be balanced, the Miller web site does talk about their philosophy of producing a quality product at a reasonable price. Most people want to find the best item for the lowest price.

However, that’s not the point of these television spots. What is the point? It’s class warfare.

The underlying message of the ads is that if a business charges too much for their products or services, the business is deliberately attempting to deprive someone of their “right” to live the “high life.”

That point becomes clear when the commercials not too subtly claim that some businesses use pricing to discriminate and to segregate the rich from the poor. The spots also try to establish as fact that we are only equal when we are the same as everyone else.

While the Miller Brewing Company ads may not be the first of their kind, they’re willfully adding fuel to the class warfare fire. Does this mean that the Miller Brewing Company is furthering a specific social agenda? To find out if this is true, we need to look at two pieces of information.

The Federal Election Commission’s contribution records for the Miller Brewing Company PAC provides the first piece of information.

The records show that there are a few generous contributions to some moderate Republicans, some of whom represent Wisconsin or who held influential committee assignments or leadership positions. There was also a contribution to Rhode Island’s infamous RINO Lincoln Chafee. Miller PAC also gave money to Republicans Trent Lott and Arizona Senator John McCain.

The amount of money given to the Democrats is less important than to whom the money was given. Democratic contribution recipients include the likes of New York’s Charlie Rangel, Michigan’s John Dingell, Wisconsin’s David Obey, Wisconsin’s Tammy Baldwin, California’s Joe Baca, Hawaii’s Neil Abercrombie, Arizona’s Ed Pastor, North Dakota Senator Kent Conrad, Colorado Senator Ken Salazar, Vermont Senator Patrick Leahy, and Leahy’s Green Mountain PAC, Senate Majority Leader Harry Reid and Montana’s Max Baucus. Interestingly, Miller donated to Senator Barack Hussein Obama’s 2004 election campaign.

You may be saying, “What’s the big deal? The company supported both Republicans and Democrats.” So what is the common thread behind Miller PAC’s giving?

Another important detail in Miller’s emerging political philosophy was reported by the Chicago Tribune in September, 2006. The Milwaukee company spent 30-thousand dollars to plan, promote and support Chicago’s massive pro-amnesty, pro-illegal immigration demonstration. Miller Brewing apparently supports open borders as well.

The ad campaign and Miller PAC’s activities make sense when we know that Republicans and Democrats alike, the elected officials listed who benefited from Miller PAC’s generosity are all either soft on immigration or openly pro-open borders, pro-amnesty. Montana’s Max Baucus supported amnesty and open borders until an avalanche of emails and phone calls persuaded him to change his mind.

Does Miller Brewing Company now believe the “high life” includes entering the country illegally and taking away jobs from Americans? Or, does Miller Brewing believe that illegal immigration fits their new class warfare philosophy? If the company is promoting class warfare as a political philosophy, one way to further class animosity is to support and expand a permanent under class.

A good product at a reasonable price: That’s the “high life.” Supporting politicians who promote class warfare through open borders and a further erosion of America’s identity comes straight from Marx’s Communist Manifesto.

With these details in mind, it should be obvious that Miller wants to be the beer that makes class warfare and illegal immigration famous.


Michael Carl is a pastor, president of The Greenwood Institute, is a published columnist and lives with his family in Massachusetts.

          

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